One of the largest Russian airports, Moscow Domodedovo Airport (DME) has rolled out a cutting-edge digital signage system featuring nearly 1,200 sqm premium Absen LED displays.

Located in Domodedovo, Russia, 42 km south-southeast from Moscow city centre, the Moscow Domodedovo Airport is the largest airport in Russia in terms of passenger traffic and one of the three international airports serving Moscow along with Sheremetyevo and Vnukovo. Domodedovo Airport serves as a hub for a number of airlines including Red Wings Airlines, Globus Airlines, Red Wings Airlines, S7 Airlines, Ural Airlines, VIM Airlines and Yamal Airlines etc.

The robust digital signage system installed in Domodedovo Airport includes large-format LED video walls in check-in areas and duty free shops, as well as LED boards everywhere from departures and walkways to arrival gates, used for delivering flight information, wayfinding graphics and advertisements.

Among all the installations, an eye-catching 69m×2m ribbon LED display was mounted on the wall in the very center of the terminal of DME airport. Featuring exceptional image clarity and vivid colors, the massive LED video wall is able to maximize the coverage of the information in this prime location while reaching hundreds of thousands of passengers moving from check-in counters to the pre-flight inspection zone every day. It is known that Qatar had signed a contract for advertising on this LED screen as part of its advertising campaign to promote the World Championship in 2022.

An airport performs various functions and faces diverse challenges such as increasing their capacity, diversifying their revenues and being part of the passenger global experience. Digital technologies provide definitely versatile solutions to address all the issues. Moscow Domodedovo Airport (DME) has joined a lot of international airports in Moscow (Vnukovo International Airport), Sochi (Sochi International Airport), Dubai (Dubai Airport), Zurich (Zurich Airport), Roma (Roma Airport), Tehran (Tehran Airport), Istanbul (Istanbul Airport), Jakarta (Jakarta Soetta Airport), Guangzhou (Guangzhou Baiyun International Airport), Melbourne (Melbourne Airport) and more locations worldwide which all boast Absen airport digital signage solutions.

“Together with our partners, we are introducing advanced technological solutions so that the advertising opportunities of the terminal correspond to the modern trends in the sphere of advertising communications. This ensures that for every advertising message at the airport there is a format that is optimal in terms of attracting the attention of millions of passengers and airport guests” notes Darya Korshunova, PR director of Domodedovo Airport.

Absen’s N series 2mm and a P3mm product were deployed in the project. The award-winning product, Absen N series, is the industry’s first flat display and have been widely utilized in various sectors including transportation, retail and corporate for a number of exceptional advantages such as slim flat design with a depth of less than 80mm and lightweight at only 9.8kg. Absen N2 was recognized as Most InAVative Large Format Display/Videowall at ISE 2016.

“Seeing Absen’s digital boards in Moscow Domodedovo Airport as well as in other international airports on my trips always makes me feel proud”, remarks Sasha, CIS market director at Absen, “Absen has extensive experience in providing airport digital signage products and solutions of unrivaled quality, and to us, reliability and longevity of product is key in the airport environments and the market-proven product N2 and P3mm displays are undoubtedly the choice products for this project”.